As you’ve no doubt seen and heard elsewhere, businesses are starting to open after the shutdowns due to COVID-19. As they open, consumer demand will ramp up again as people get back to work, and that will trickle down to manufacturing.
As I mentioned in last month’s newsletter, the COVID-19 crash is the third economic slowdown I’ve been thru – the Dot-Com crash and the liquidity crisis being the other two. What I’ve noticed is that the recovery always presents an opportunity to gain an “unfair share” of Total Available Market (TAM). What I mean by that is when demand picks up, the companies that are prepared can gain more than the market’s annual growth by being ready to supply the demand. Companies that are prepared end up catapulting ahead of others simply because they strategically planned while their competitors were mainly focused on being hunkered down.